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sionnach commented on the word juan valdez
Aquí en Madrid, an alternative to the outrageously priced eStarbucks, which remains inexplicably popular among madrileños. Your large cappuccino, which will set you back 4.50€ in Starbucks is a more reasonable 2.60€ in JV's.
Though I doubt very much that the following statement, printed on each paper napkin, is literally true:
"Su compra beneficia a 560.000 familias productoras de café en Colombia."
(Your purchase benefits 560,000 coffee-producing families in Colombia)
I also have my doubts about the veracity of the claim that
"Cada grano de café Juan Valdez ha sido orgullosamente sembrado, cultivado y seleccionado manualmente por nuestros cafeteros."
(Each grain of JV coffee has been planted, grown, harvested with pride, and hand-selected by our coffee-growers)
Really, sometimes one wishes they would just serve you the damned coffee already, without trying to proselytize about the kinder face of capitalism.
March 8, 2009